What 2025 Taught Us (And What We’re Carrying Into 2026)
The year didn’t end with a neat full stop. It rolled into the next one. Somewhere between wrapping up work, catching our breath, and welcoming 2026, we realised 2025 left us with more lessons than milestones. This isn’t a victory lap — it’s a pause to take stock of what actually mattered.
Progress Is Built in Conversations, Not Announcements
Some of the most meaningful moments this year didn’t happen on launch days. They happened over dinners, briefings, charity events, and long conversations with people across the industry. Whether it was reconnecting with peers, meeting students for the first time, or explaining what a project really stands for, we were reminded that work moves forward through alignment, not noise.
Purpose Has to Show Up in the Process
Projects like The Sentinels: Siege of Qu-1 and Kappa pushed us to think beyond outputs. Marketing reach, impressions, and showcases matter — but only when they’re backed by intention. From tying Kappa to autism awareness and animal welfare, to making space for students to truly understand what they’re designing for, we learned that purpose can’t be an afterthought. It has to live inside the work itself.
Community Isn’t a Buzzword — It’s Time Spent
Volunteering at a charity event. Hosting Friendsgiving. Opening our doors instead of sending emails. These moments reminded us that community isn’t something you declare — it’s something you show up for. Slowing down to spend time with people outside of deliverables made the year feel fuller, not less productive.
Growth Doesn’t Always Look Loud
Reaching new audiences, launching a game, signing partnerships — these were big moments. But growth also showed up quietly: in refining how we communicate, learning what didn’t land, and adjusting expectations. Not everything needs to scale immediately to be valuable.
Building Together Beats Building Fast
Partnering with Dasein Academy of Art for Kappa reinforced something important for us: the future of the industry depends on how we bring new voices into the process. Teaching, learning, and creating alongside students slowed things down in the best way. It reminded us that sustainability comes from shared ownership, not speed.
2026 doesn’t feel like a reset button. It feels like a continuation — with clearer priorities and fewer distractions. We’re carrying forward what 2025 taught us: to stay grounded, to keep listening, and to build things that mean something to the people involved.
Here’s to continuing the work — one thoughtful step at a time.
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